Maybe you are thinking about starting a website or starting a blog. Perhaps you already have a website, but it needs an “extreme makeover!” Regardless of where you are in the process, you have a very important decision to make… And this decision will be the single most important factor in determining the effectiveness of your website…
But before we get to that, let’s think about lunch. Yes, lunch. Did you pack your lunch today? If you did, then it’s most likely something leftover from your dinner last night, or maybe it’s just a random frozen thing requiring the office microwave. Can you hardly wait to eat that delicious lunch as it pops out of the brown bag looking like the cover of Bon Appetit? No? Maybe you are more of a go-out-for-lunch-and-let-someone-else-cook-and-clean-up kind of a person. So what does that have to do with starting a website?
Once you have selected ClickHOST to host your website, the canvas is blank and fresh and full of potential. Now you must consider the very important factor that sets the stage for your site’s effectiveness. Will you design the site yourself, or will your have an expert design it for you? It’s like the decision to brown-bag it, or to go out for lunch? Maybe you are a great cook, and you can think of nothing more exciting than to spend time every evening planning and preparing the perfect next day’s lunch. But what if you aren’t such a good cook, and your pantry is about as bleak as your interest in food preparation?
Your website can be a great do-it-yourself masterpiece, but its effectiveness is only as good as its designer. Consider these three tips, and then evaluate your skill, your interest, and your expendable time. Do you brown-bag it, or do you turn it over to an expert? ClickHOST is the solution for either path you choose!
1 – FUNCTION is FIRST – A website must be functional; it has to work. If you are going to do this yourself, choose a CMS (Content Management System) like WordPress, and spend some time learning how to start a website. Aside from the basic creation of the site, you also must consider SEO (Search Engine Optimization) so visitors can find your site easily. Then you also must include all important features, such as forms for visitors to complete, links to social media, handling spam, and possible shopping cart features. If right off the bat, this sounds like more that you care to learn, contact ClickHOST. We can create an affordable solution based upon the most popular CMS WordPress, and then with very little training, you will be able to maintain and update the site yourself. Let ClickHOST design the functioning of your site.
2 – CONTENT is CRITICAL – Your website is your face to the world. The words you use need to be selected carefully. Choose each sentence as if you were a poet. Create interest that draws the reader from one concept to the next. Just because “grammar-check” didn’t underline it in green doesn’t mean that it is correct or effective. Without going into a lesson in composition, remember these hints for effective writing:
- Vary sentence length and structure.
- Watch out for repeated words.
- When in doubt about correctness, reference Chicago Manual of Style online.
Of course, if you confess that writing is not your forte, then hire an expert who will craft your thoughts into excellent written communication. ClickHOST is here to help with that, too.
3 – DESIGN must be DISTINCTIVE – Don’t you love to walk into a beautifully furnished room? You eye is drawn to the great art on the walls, and the uncluttered simplicity makes you want to sit down and stay awhile. Your website should be the same. Images, menus, text blocks, and colors all draw the eye while setting the tone. Unless you are an experienced designer, choose one of these two approaches:
- Keep a reference of website designs that you really like, and then model your site after those awesome designs.
– OR –
- Hire an experienced website designer who knows what works well. Call on ClickHOST! We have the design experience that will ensure your site is visually wonderful.
The choice is yours! Survey your skills and your interests. Brown-bag it if that works for you. However if you decide to leave the details of function, content, and design to an expert, ClickHOST has the solution to meet your needs and your budget!