There are some things in life that you don’t want an intimate connection with. They can be dangerous or immoral or just uncool. Get close and their negative qualities may rub off on you or your business. Then people start associating you with the bad guys.
Put as much distance between you and such things as possible.
While you might assume that all web hosts are created equally, the truth is that the service you select can have a profound effect on how people perceive your business. Here are 5 types of hosting services that you shouldn’t touch with a 10-foot pole.
1. Companies That Post Fake Reviews
These days, people use online reviews to assess everything from restaurants to doctors, and plenty of business owners consult them before choosing web services, as well. Review sites, even the big reputable ones like Yelp, get criticized when inauthentic reviews slip through. Amazon even banned incentivized reviews that were seen as fake. If the web host you’re considering posts fake reviews about its services, move on.
Luckily, there are a few ways to spot a company that falsifies reviews. Fake reviews tend to be vague, filled with glowing language and few specifics. Are you suspicious of companies who suddenly have all five-star reviews from unknown users? You should be, says PC World. Over time, even good companies will score three or four stars due to a dissatisfied customer.
2. Hosts That Are Overcrowded
Few things will turn potential customers away faster than a slow-loading website. If your web host is overcrowded, expect slower load times for users. Page speed is even a Google ranking factor. Albeit one that you shouldn’t obsess over.
Lower-quality web hosting companies may oversell their resources and bandwidth at the expense of customer need. Processors become overwhelmed, slowing and degrading user experience. This problem is particularly relevant if your site uses a CMS and database instead of a few basic static HTML pages.
If your site runs off WordPress or Joomla, you might want to avoid overcrowded hosts that force massive numbers of sites to share a single server.
3. Companies That Make It Difficult to Cancel
If you accidentally choose a web host that’s overcrowded, it might be hard to cancel your membership. In the worst cases, companies actively avoid canceling customers’ accounts so they can keep collecting the cash each month. They might also send you tips and special offers in an effort to keep you on board while actively ignoring your requests to bail. In other circumstances, it takes multiple emails to get a customer service provider to confirm that your account has actually been closed. When in doubt, check your credit card bill to make sure you aren’t still being charged.
4. Companies with Low Uptime
Well maybe a 20-foot pole. If it’s the case that you have a very mission uncritical or expendable website, perhaps a prank or joke site, sure, go ahead and use a free service. You won’t complain or care when, not if, it goes offline.
No web hosting service can promise you that your site will be up all the time. Internet issues happen, and just about every web business experiences some downtime. Still, web hosts have different ways of compensating businesses for down hours.
Along with providing speedy customer service, the best web hosts compensate their clients with free hosting time when sites are down for prolonged periods. Additionally, you can use tools like UptimeRobot and Pingdom to evaluate your uptime and determine whether you’re being overcharged.
5. Companies That Host “Undesirable” Businesses
Did you know that your web host’s reputation could affect your own reputation? Before signing up for a new web host, take a moment to evaluate its terms of service. If the service also hosts businesses that raise eyebrows with the search engines – like porn sites, bulk-email services, or pages offering stolen software – your website might be judged for the company it keeps.
Choose the Right Web Host for Your Needs
Don’t get too close to these five types of hosting services. Even touching them with a 10-foot pole may give them an opportunity they don’t deserve. To learn more about web hosting services that you can touch, start here or reach out!