Let’s be real for just a second. Your business’ website is important. Period. End of story.
But, if it’s so important, why is it so difficult to find a reliable web host who understands your business, how important your web presence is, and wants to help you, the customer, at all times?
The short answer is, it shouldn’t be. In a perfect world, finding a reliable web host who focuses on customers and their needs should be the easiest thing in the world. And it’s not.
What’s even worse is that a lot of web hosting services have great sales teams who will tell you exactly what you want to hear to get you to sign the dotted line, and then shrug their shoulders when customer service falls short. Sometimes, this is genuinely a miscommunication between sales and customer service. However, at other times, it’s legitimately because the web host is more concerned with getting your business than keeping your business.
So, how can you find the right web host who will deliver on their promises and understands that the success of your business is just as important to them as it is to you? Here a few things to look for.
If the salesperson or customer service rep does more talking than you do, that’s probably a bad sign. They should listen and provide constructive, substantive feedback to your questions and concerns.
Your web host should have a contingency plan in place for down time, which will inevitably happen, including how they will alert you that there is a problem, as well as explain the ways they will compensate you if it lasts for longer than anticipated. You should know upfront who will call or email you to tell you your website is down. You should then be assured that the company has a plan for getting your site back up and running as quickly as possible.
As a customer, your success is the web host’s success. Without you, their company doesn’t turn a profit. They should understand this dichotomy and want to do the right thing by you, the customer, at all times. And if they can’t resolve an issue exactly the way you want, they should be able to articulate why and offer an alternative that both parties can agree on.
As a designer or agency, you have small business clients who need hosting services, and having reliable, collaborative partner makes you look good too. Find a web host who is willing to collaborate with you. What are the best ways you can work together to give the client the best experience and present a united front that communicates to your clients that you’re part of their team? How they work with you is just as important as how they work with clients directly.
I built ClickHOST on these principles. Listening, planning, understanding and collaborating are just as important to me as being honest, keeping things simple, and making sure everyone’s information is safe. If you’re interested in working with a company built on these values, and one that understands how important your business is, ClickHOST would love to hear from you. If you want to learn more about us and how we’re helping businesses make the most of their online presence, consider subscribing to our newsletter. We hope to hear from you soon.