So you’ve created your shiny new website, optimized it with keywords and you’re waiting for Google to let the traffic in. Well, if you look at your analytics account probably you’ll notice that the traffic spikes aren’t as impressive as expected. To make the content work for itself you need backlinks.
Have you ever wondered why you see particular results in search engines for your query?
Results that appear there aren’t accidental. Thanks to backlinks search engines can determine the popularity of your website. Think about it as casting votes. The more votes your website receives, the more popular it is in the eyes of Google.
On the hunt on the backlink opportunities? Not so fast – there are a few things you should know before starting a link building campaign.
What you need to know about backlinks
No matter if you’re analyzing your own backlink profile or you try to decide if getting a link from a specific place is worth it, there are a few things to consider during your analysis.
If you’re about to start building links, focus mostly on quality, not quantity. You can have less backlinks pointing to your website, but if they will keep a certain level of quality, they will have a much bigger impact on your SEO. Quality backlinks mostly come from reputable websites. This kind of “vote” toward a website has a much bigger power in terms of getting higher rankings.
You could ask at this point what a reputable website even mean? Well-established, high-traffic volume websites can be a good reference. Google trust them, because they are very popular among the visitors, they have a couple years of history and they have built a recognizable brand.
Link from such a place would be a mark of trust. But what about smaller websites? Most of the times there are smaller, yet still reputable websites in any niche. When people search for a highly specific information, this kind of websites would provide much better results because of the relevance.
The math is really simple here – quality backlinks from reputable websites will make yours appear higher. Most of the times links from the biggest portals are extremely difficult to obtain. It is also difficult to create content, which might go viral and get their attention. Many backlinks with sufficient quality will do the job – of course the better they are, the better for your rankings.
Regarding the backlinks source, for example if it comes from a specific domain, you could go a little deeper with your analysis. Where do the backlink from within the domain comes from? Is it content, author box, comments section or maybe a footer of the web page? The placement of a link is a very important factor. It is far more profitable for your website to receive a contextual backlink from the actual content, rather than different parts of the web page, e.g. social sharing widgets.
Basically there are two kinds of links – dofollow and nofollow ones. The small difference between them has a great impact on SEO. Basically the most desirable links are dofollow ones. They pass further all of the valuable parameters like domain’s authority. On the other hand nofollow links come in handy, when you receive links from spammy places. Here’s a little reference how it works:
It’s always natural for a website to have both types of links.
Anchor text is a clickable text of the actual link (it can be different than the actual url). The modern approach to link building assumes that it’s safe to use branded and naked url as anchor texts. Widely overused exact-match anchor texts resulted in ongoing Google algorithm updates… and lots of penalties for the webmasters who tried to rank their websites using spammy link schemes.
Last, but not least – check out the country where the domain (your backlink source) is registered. Different countries have a different domain names. It would be better (and easier!) for you to rank a website in United Kingdom, if you’d get links specifically from this country.