From books to cleaning supplies, furniture to frying pans, these days consumers buy just about everything online. However, if web shoppers find out your site is less than secure, the odds are good they’ll take their credit cards elsewhere.
Do you want to know how to keep your site running securely and draw buyers away from the competition? Are you interested in learning how to protect your customers’ credit card information and your own company’s reputation?
Here are a few of my tips on understanding the how, what, and why of SSL’s:
How Do SSL Certificates Work?
SSL, or Secure Sockets Layer, is used to protect websites by encrypting confidential info traveling between senders and receivers. With SSL, random characters are inserted into messages containing data like usernames, passwords, and credit card information. Sites that have SSL certificates are identifiable by the letters HTTPS at the start of the URL.
Also, browsers will see a green padlock (Chrome and Firefox) or a gray padlock (Safari) when they visit your site. This symbol tells shoppers they can use your site with confidence, knowing their credit card data and passwords won’t fall into the wrong hands.
Additionally, purchasing an SSL certificate for your site ensures that information is sent to the right server rather than one belonging to a hacker.
Why Do You Need SSL?
With hackers targeting small businesses in greater numbers, SSL is a crucial part of keeping your business and its reputation safe. Here are some reasons why you need SSL for your website:
- Protect your customers’ credit card data
- Avoid sending data to imposters
- Safely use a third-party payment processing
- Keep user log-ins and member info safe
- Inspire confidence in current and potential buyers
What Should SSL Cost?
As a website owner, you have numerous options when it comes to choosing the right SSL for your business. Unfortunately, not all types of SSL offer the same protection for your company and its customers. When you opt for a free SSL service like Let’s Encrypt, you might find that site owners are not verified. As a result, the site could be securely downloading malware.
Additionally, web owners should know that Let’s Encrypt uses a simpler, less secure domain validation. Unfortunately, this means that it’s easier for hackers and criminals to abuse free certificates. Researchers at Trend Micro recently discovered a malvertising campaign that focuses its efforts on free Let’s Encrypt certificates.
The price of SSL varies based on the type of service and your website’s needs. However, you should be aware of the fact that choosing a free SSL option could put your customer information in a risky position.
Trust ClickHOST With Your SSL Needs
A family owned business since 2000, ClickHOST is more than a web-hosting company. We are also your source for SSL certificates. You can trust us to handle your single domain SSL installation job, which includes 2048 bit encryption and a $10,000 warranty. Our goal is to keep your customers safe and your business running smoothly, now and into the future.
To learn more about our services, check out our hosting plans today!