Google recently announced that on April 21, 2015, they will be launching a new mobile-friendly ranking algorithm that will impact Google’s search results on websites that are seen as not mobile-friendly, thus dramatically affecting the rankings these sites receive for smartphone users.
Today, more than ever, potential customers are searching for your business from their smartphone. According to Google, 95% of smartphone owners use their smartphone to search for local businesses and about 50% of all searches done on Google are done on a mobile device.
Currently, Google penalizes rankings for sites that provide a bad user-experience to mobile searchers giving them less visibility in Google smartphone search results. This new algorithm will seem to give preference to mobile-friendly websites signaling increased ranking.
Therefore after April 21st, if you don’t have a mobile or responsive website, then virtually all of your mobile traffic could be at risk.
What can I do to protect my mobile searches?
First, test your site’s mobile-friendliness.
Or click here to check: Google Mobile-friendly check
Second, you have 2 options to make your website mobile-friendly:
- Create a Mobile optimized website OR
- Redesign your desktop website to be Responsive.
Make sure to discuss this with your website designer!
If you don’t have a web designer, then we can help
ClickHOST has been mobile optimizing websites for years. With Thumb-friendly menus, click-to-call, maps and direction auto-links, and business SMS/text information, we can make your website so much more functional on a mobile device and ready for the Google ranking algorithm update.
Additionally, we love WordPress! Let our team of designers redesign your website using a Responsive Theme that “responds” with easy reading and user-friendly navigation on all device sizes.
Don’t take chances with your mobile traffic! Give us a call today to see how we can help: 404.220.8110.