Do I need a mobile website?
This is a question that many small business owners are beginning to ask. They wonder if having a mobile presence is necessary. Most that ask this question probably already know the answer. The answer is ‘yes!’
According to Google, 40 percent of all searches are currently being done on mobile devices. People are buying smart phones and Internet enabled devices, such as tablets, at an increasing rate. Mobile search is becoming a powerful tool that consumers use to make buying decisions. Many shoppers compare prices and read reviews on items even while shopping at a brick and mortar store. Statistically, 70 percent of the people searching for a product or service using a mobile device will buy in the near future. This exceeds the buying probability of desktop and laptop users, who often do more research than active buying.
So the answer is ‘yes.’ To meet this search demand, most businesses could benefit from having a mobile website that is designed correctly and loads fast. However, it is best to seek mobile website experts to ensure you get the best bang for your buck.
What features should a mobile website have?
Features such as Click-to-Call and Click-for-Directions are two of the must-have features for any good mobile website. These make it easy for consumers to call or find you. These two buttons will be a must as web searchers develop their expectations on how a website should perform for them. Another key feature that is nice especially for service-based businesses is Click-to-Email. Again this allows for easy and convenient communication.
Internet users are also looking for a site that renders quickly and properly. Slow-load mobile sites are often abandoned or deleted by the user. Also having a site that is readable with pinch-to-zoom is also a key element one should look for from a mobile website designer.
What information should be included?
Mobile website content needs to be quick and to the point. Mobile users normally want fast information to use in a buying decision. Therefore, having a straight forward site is usually the best practice. Other users may need directions to your place or need to call for quick questions or perhaps make a reservation.
How about hosting?
A mobile website usually requires special hosting and a little maintenance. Here at ClickHOST, we provide this service for as low as $10.75 per month. Mobile websites require special platforms where the features such as Click-to-Call and Click-for-Directions can run smoothly. Your typical hosting service often does not provide this capability.
The bottom line
Pricing for mobile website design can be as low as $350 for a standard site. The price can vary due to design element requests and other functionality that may be needed. ClickHOST designers are experienced in all aspects of mobile design creation and can help work you through this process.
What questions do you have? Is your site mobile-enabled now? Please share your comments.