Positionly is SEO software that can do some very specific things for your business. The program is designed as a one-stop solution for all your SEO needs.
One thing I like about Positionly off the bat is that they are not trying to be another bloated sophisticated-sounding geek tool that you can brag about at SEO conference parties. Positionly is not designed to take the place of your in-house SEO or professional agency.
Positionly unapologetically describes their audience as “non-technical people, who know nothing or very little about SEO.” Or as Carel Bekker, owner of ClickHOST put it when he asked me to write this post quite disarmingly, “it’s a tool for us mere mortals.”
Some of the highlighted features include:
- Rank Tracker
- Competition Analyzer
- Backlink Checker
- Website Optimization Analyzer
- Automated Reporting
- White Label
- Mobile Ready
Rank Tracker and Competition Analyzer
Sometimes, busy small business owners just want to see a snapshot of the age-old key performance indicator without trudging through Google/Bing Webmaster Tools data. The rank tracker makes it easy for you to learn what your search engine ranking is with specific keyword and keyword phrases. You pick keywords and it monitors your website’s exposure on search engines and compares it to other websites within your industry. What can you do with this data? Experiment by making careful tweaks to your pages’ most key onsite ranking factors.
Gotta love the learning curve. Positionly is not one of those SEO programs that requires a great deal of technical experience to use. As long as you can type and click a few buttons, you can use this program.
After you enter the domain name of your website, you will be directed to a page to insert a list of keywords you would like to track. Once you have entered the list of keywords, you can click the “continue button” to move forward.
You are redirected to a loading page where you wait for a few minutes while the program analyzes your website with the keywords you provided. Keep in mind, the program is grading the optimization of your website and comparing it to your competitors similar to the way WooRank or HubSpot’s Marketing Grader would.
Once the program has finished scanning your website, you’re redirected to the dashboard:
The research tab is displayed with your overall ranking as well as any minor and major SEO issues on your website which need to be addressed. Fixing the minor and major issues will only improve the chances of your website’s exposure on search engines which should, in turn, increase the amount of traffic you receive.
Earn Free Keywords by Completing Tasks
There is an option on the side of your dashboard which will allow you to earn free keywords. You just need to click the green button labeled “earn keywords” on the left panel of the dashboard. You are then taken to a page where you can complete tasks to earn free keywords.
These tasks include sharing this program with friends through social media and email. Every time one of the invitations you send out gets accepted, you will earn an additional keyword.
Most Important Positionly Metrics to Monitor
Positionly is helpful in monitoring quite a few things, but some of the more important things to keep track of are:
- Backlinks – keep a tabs on new backlinks added to see if they are naughty or nice. If the former, then you may need to take action to disavow them.
- Referral Traffic – see traffic to your site as it grows.
- Position of Keywords – tells you how keywords are helping generate new traffic so you can make the required changes.
Is DIY SEO for Me?
Now that you know what Positionly is and the basics of how you can use it, you are probably asking yourself: why do I really need this program?
Positionly is an investment in your business. It represents an opportunity for you to save money by optimizing your own website when there isn’t budget for a full SEO campaign, the only alternative for some. The tool is simple yet performs a number of the same essential tasks that a professional SEO would.
To figure out if you need this program, consider some of the potential benefits of SEO:
- Increase in web traffic
- More brand credibility
- Higher return on investment
- Your competition is already doing it
- It makes you stand out
- Good SEO is permanent
Positionly provides the small business owner some essential and basic tools needed to get better search engine results. It tells you what you are doing right and what you are doing wrong. To be honest, some agencies that charge hundreds and even thousands in monthly fees provide little more than what you can get out of Positionly.
If you are sick of paying other people to optimize your website or you are tired of not really understanding what you are paying for when you do, Positionly will fit nicely in your back pocket.