Have you noticed that the right social media and mobile website innovation on your website will attract the right customers to your business? Ryan Blythe, owner of Georgia Trade School, www.georgiatradeschool.com just recently shared how ClickHOST helped him reach and draw more students to his welding school. Ryan’s recent wins with the school website have led him to become a proponent of customer acquisition through social and mobile channels.
To start, guess where Ryan’s target audience is spending a large portion of their time? Ryan knows the answer to this question quite well:
“…our business has such a young demographic, everyone is on social media…”
But reaching this sought after audience is another question. Enter Carel Bekker, owner of ClickHOST who suggested Ryan include a Facebook live media feed to his home page. And, look at the results!
“With ClickHOST, we have over 2000 people following our Facebook and over 150 likes…”
Not bad! A small addition to your website, but one that helps you reach your customers wherever they are.
Next, think about what type of hardware this up and coming group of college-seeking kids are using. One Pew study shows this about modern teens:
- 95% use the Internet
- 78% have a cell phone
- 1 in 4 are “cell mostly” users
Seizing upon the knowledge of his customers’ most popular medium for communication, Ryan saw the opportunity.
“Innovation is critical for our business, and one of the ways ClickHOST has helped us innovate is by having our website optimized for smart phones. With a young student demographic, most of the students have smart phones, and they are able to research our website a lot easier because we are optimized for smart phones. It is just much easier to navigate as far as I know we are one of just a few if not the only welding school in the United States that has done this…”
ClickHOST can take your desktop website and mobile-optimize it for today’s smart phones. Reaching your intended audience is the first step, but making it simple for them to reach out to you is the key. A website and hosting company in touch with cutting-edge technology can help do both. ClickHOST can add important features like click-to-call, maps, direction auto-links, and business SMS information to your mobile website making your business available at your customer’s fingertips.
All this sounds too good to be true. What if something goes wrong?
“The customer service is great with Clickhost. One of the statements that Carel’s made over the years is ‘Friends don’t let friends Go Daddy’, and it is true! With the larger companies, you’re gonna get poor customer service. A lot of times it’s faceless. It may take days to get a response. With Clickhost, you can get a response immediately within two to three business days. We get updates on our website, whether it is a staff bio or course information update or partner addition, it’s a wonderful service and very timely.”
Thanks, Ryan! We have the best customers!
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