Your website is what represents you to the outside world, which means that you want to put your best foot forward with potential customers, employers or contractors. Regardless of the need for your website, a bad one can leave you with a negative first impression from anyone who comes across your site.
One of the ways that you can improve your website is by using an SSD hosting service, aka a host that supports an SSD drive. You may have some questions: What is an SSD drive? What are its advantages? Is it worth the cost?
Let’s take a look.
What Is an SSD Drive?
SSD stands for Solid State Drive, a technical term that means there are no moving parts inside of the hard drive.
In case you didn’t know, the hard drive is the storage device that holds all of your website’s data. That includes images, text, ordering software and anything else that comprise the site. The data can be stored on a traditional, mechanical hard drive or on an SSD.
Because an SSD has no moving parts, it has several advantages over a mechanical drive. It works similar to your flash drive or an SD Card you would put into your camera.
SSD Hosting Advantages
The first advantage is pretty obvious: speed. SSD drives are much faster than a mechanical drive. Since there are no moving parts, there is no seek time (the time it takes for the head to get to the part of the storage that holds your data).
One measurement used by experts to judge the speed of a hard drive is called Input/Output Operations Per Second (IOPS). It is a key measurement used to determine the speed at which a hard drive can be accessed, letting us know just how quickly input and output operations can be performed by a device. A higher number of IOPS equates to better performance, and using an SSD will increase the amount of IOPS. This means that your data is quickly and reliably recovered from the hard drives and served up on your website.
Ultimately, a faster performance means a better performance for your website. People don’t have time to wait around for your site to load, so why add to the load time by having to wait for a mechanical drive to access the data on the hard drive?
Is Speed Really That Important?
If you are using CMS based websites like WordPress, my favorite platform, then an SSD drive can be a considerable speed upgrade for you. CMS based websites are very hard drive intensive, which makes the hard drive a major bottle neck for these types of websites. Upgrading to an SSD hosting service will remove those bottlenecks and provide you with the faster services available today.
If you care about your users and what they do on your website, then speed is critical. Study after study has shown that only good things come from improved site speed. My favorite is one by Amazon that calculated that one second costs 1.6 billion. If you run an ecommerce site, speed should be on your mind. I preach site speed to my SEO clients not just because it helps conversions but because Google counts it as a ranking factor, albeit a mild one.
When a mechanical hard drive stops working, it does just that: it stops working. The data that is on it is no longer accessible, and it needs to be recovered via backup. An SSD, however, works differently since SSDs are smart enough to know when parts of the device are going bad. The SSD will just stop writing to those bad portions and will (automatically) move the data to another part of the hard drive, meaning data can be more easily recovered if it is lost, but more importantly, data is therefore much less likely to be lost in the first place.
The Upgrade Is Worth the Cost – ClickHOST Offers Free SSD Hosting!
SSD hosting is included in ClickHOST’s offerings! Improved reliability and improved speed, all for the same price – a deal you cannot afford to pass up!